Spirit

Wild Turkey Forgiven

wildturkey_forgiven750ml__14322.1378485158.1280.1280The latest expansion from Wild Turkey blends their two iconic styles, Bourbon and Rye American whiskies, into one quite near perfect drinking package.

An apparent accident, Forgiven came out of the accidental combination of 6 year old Bourbon (the youngest age in any of the Wild Turkey range) and 4 year old high proof Rye. The mash bill leans heavily (78% to 22%) toward the Bourbon, but the higher proof of the Rye, combined with its youthful vigour, delivers an extremely pleasant balance of creamy vanilla and oak at the opening and a spicy cloves and cinnamon at the close. Perfect on its own in a glass, or on a rock. Intoxicating in a Manhattan.

The liquid comes in a reappropriated Rare bottle, adding nice weight and a real premium feel.

It smells and tastes a lot like Christmas, and you could do worse than pick up one of the limited edition for around $90 to savour over the holidays.

Get amongst.

 

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This just in – Sex Still Sells

Well obviously if you’re pushing Bourbon liqueur it does.

Gruppo Campari have taken over the marketing of the Wild Turkey brand as part of their establishing an office in Australia. As far as I’ve seen this is the first big push of¬†marketing¬†activity, leveraging the American Honey Calendar.

A down home version of the Pirelli Calendar, Wild Turkey bring together12 ambassadors of the brand for a not too risque but headed in that direction photo shoot that is then sold and distributed. This year two Australians, Zoe Balbi and Megan Brunskill, will be amongst that hallowed company. There will also be a launch event for the calendar later in the year.

Hopefully this is not a trend that will see Angus Winchester, John Gakuru and Jacob Briars, oiled and in posing pouches, extolling their own tasty beverages. God willing, at least.

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