True Originals #4

Another chapter in the Bacardi campaign has launched. This time the classic is twisted by a flair tender, Nicholas St.Jean in a bar with a hidden entry, PDT styles.

The content has sparked discussion around the world with the spin the bottle or nots coming out to voice their opinions as the only ones worth hearing. I have hatedĀ flairĀ more than I’ve loved it, standing at a packed bar waiting to have you order taken while some cock flings a bottle and sets the bar on fire has turned me off more than a couple of places, but I have to say, in a hidden speakeasy, where flair is show for you individual drink and there are not 100 others queued up waiting, that might just work.

Not too sure about the more than regulation pour though, doesn’t seem all that responsible…

Bottle Shop, Industry News

Augment This!

42 Below have taken Augmented reality to point of sale in the New Zealand market. Their Fatboy kiosk allows potential imbibers of the world’s most awarded vodka to interact, learn about the product and how to use it.

Yes. This is an unashamed gimmick but remember, they’re selling vodka, a spirit that is 99% style and 1%substance. What I love about it is they’ve found a way to take a new piece of technology and move it close to the point where people make a purchase decision. I am sure that it will suck people in like a honeytrap does bees.

Nice work!