The sugar spirit supremos amongst you will have already caught this news, but a few in the lucky country may have missed that Bacardi chose to memorialise the transition of two of their ambassadorial sons, Jeremy Shipley and Martin Newell, with a spectacularly distilled and designed set of rums.
The fame and following of these two special individuals notwithstanding, the line was commissioned for the Cataln progeny of bricklayers, one Don Facundo Bacardi Massó. Escaping from Stiges to Cuba, Facundo established and grew the Bacardi brand from obscurity to lay the foundations of one of the most recognisable alcoholic products on earth. It’s a nice piece of symmetry too, that the current controller of the company also bears the name Facundo Bacardi.
What they’ve bought to market are a suite of four rums, set to elevate the category and help brand loyalists ladder up into the lofty heights now on offer.
Details are a touch thin, as they’re not on offer yet in Australia and I won’t speak to taste until I’ve had lips on the product myself, prices are RRP in US dollars, expect to pay more if they come to Australia.
Here’s what I’ve been able to glean. Neo ($45) is an up-to-eight year old white rum, more oak and complexity than the Bacardi you’re used to. Next is Eximo ($60) an American Oak finished rum with an up to 10 years age claim. Exquisito ($90 steps things up again with 7-23 year old rums blended and finished in sherry casks. At the top of the mountain is Paraiso ($250) 23 yr old rums from the family reserve, blended and finished in ex-Cognac barrels.
They do sound delicious. I hope we get some downunder soon.