Against this heady backdrop, Diageo Reserve has come out with a massive piece of news.
The winner of World Class in 2013 will win
one hundred million dollars towards building a volcano lair, complete with a tank full of sharks with lasers on their heads. one hundred thousand dollars towards opening a venue and expert mentorship to make it a reality.
That’s for the Australian winner.
The Australian winner of World Class next year will win $100,000 towards opening a venue of their own.
The motto of World Class a couple of years back was “Raising the Bar.”
Increasingly more and more brands are offering trips, experiences and contests around the world. A few have even offered this sort of cash at a global level but $100,000 for an Australian winner? The bar has been truly raised.
I hope I still get to be a judge…