Taste Sydney has always been a place to expose your palate to new tastes and sensations. Increasingly (and happily) it is also being used as a brand showcase for the finest in tippling too. Interesting move here from Ketel One, partnering with Eau-de-Vie to serve up some of the most amazingly tasty cocktails in town to festival goers. I’ll be making a beeline there to be sure.
This all seems to be part of a very deliberate move to involve the brand as an interface between the drinker and a great experience, in bar, at home or anywhere that might occur.
Anyways, they have a nicely written release that explains all about it, which I’ve cut and pasted for your reading pleasure.
The *World’s Best New Cocktail Bar, Eau-de-Vie will be brought to life at this year’s Taste of Sydney Festival by the crafted ultra-premium Ketel One® vodka. Ketel One Presents Eau-de-Vie will bring a piece of Sydney’s burgeoning small bar culture to the festival guests.
Ketel One will be showcased through a selection of five signature cocktails including Eau-de-Vie’s number one selling cocktail from 2011, The Mesha (pictured above) and the Windmill Punch (pictured below).
Upon stepping into Ketel One Presents Eau-de-Vie, guests will be transported to a boutique-sized version of the cocktail bar featuring replica décor including a version of Eau-de-Vie’s centerpiece, the communal table.
At the helm of the bar will be Eau-de-Vie’s awards winning team lead by Luke Redington, accompanied by the Ketel One National Brand Ambassador, David Beatty. Australia’s best and most amicable bartenders will be onsite to treat guests of the stand to the regular decorum, theatre and craftsmanship practiced at Eau-de-Vie.
Ketel One vodka will also unveil Ketel One Bar Tours – an exciting new program that celebrates Sydney’s developing bar scene – at the Taste of Sydney Festival. Hosted by food and drink experts, Alex Adams (Ms Darlinghurst) and Simon McGoram (Booze Braggart), Ketel One Bar Tours are a unique and sophisticated way for Sydney-siders to explore the city’s best bars with two people who have intimate knowledge of this growing scene.
So be prepared to learn more about how you can discover the city’s best small drinking establishments for yourself when you visit Ketel One presents Eau-de-Vie at this year’s Taste of Sydney Festival.
Session 1: Thursday 8 March: 5.30pm – 10.00pm
Session 2: Friday 9 March: noon – 4.00pm
Session 3: Friday 9 March: 5.30pm – 10.00pm
Session 4: Saturday 10 March: noon – 4.00pm
Session 5: Saturday 10 March: 5.30pm – 9.30pm
Session 6: Sunday 11 March: noon – 5.00pm
Tickets and more details on the festival here.