Event, Sydney

Australia and Italy collide

The weekend just gone, Australia and Italy collided on the field at the Rugby World Cup in New Zealand.

The Thursday previous, Smirnoff announced that the nightlife exchange for this year will mirror the weekends match up.

Essentially, Smirnoff polls it’s fans, selects act that best match the overall country from the votes and swap them for a night, this year on November 12.

Press release follows

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SMIRNOFF NIGHTLIFE EXCHANGE PROJECT BRINGS ITALY’S HOTTEST DJ’S TO AUSTRALIA FOR ONE NIGHT ONLY
Junior Jack & Kid Créme and Alex Gaudino set to headline notorious nightlife swap event

9 SEPTEMBER 2011: Today, the Smirnoff Co. revealed that on 12 November 2011 Australia will swap nightlife experiences with Italy as part of The Smirnoff Nightlife Exchange Project – a one-of-a-kind global experience in which 50 countries celebrate the best of their local nightlife. Junior Jack & Kid Créme and Alex Gaudino will headline the Italian-inspired Australia event, while Aussie group Nervo and Bang Gang Deejay’s will fly over to Italy to set the stage ablaze as the Italians receive the best of Australia’s homegrown nightlife, as voted by Australians.

The Smirnoff Nightlife Exchange Project sets out to uncover the best of global nightlife, and bring together different cultures to create an extraordinary nightlife experience. Italian DJ’s, Junior Jack & Kid Créme and Alex Gaudino have been hitting up nightclubs around the world for the last decade, performing at some of the dance music industry’s most coveted venues. Australian fans are in store for an incredible evening of music, dancing and of course, Italian-themed Smirnoff cocktails as well as a few surprises!

With the audacious goal of helping 10 million people discover, share and swap unique nightlife, the Australian team is already gearing up to be part of larger-than-life events worldwide. Once all of the suggestions are in, Australia’s ambassador Anna Lunoe will help select the ones that best represent Australia’s vibrant and varied nightlife. These ingredients will be packed into a crate for Italy to experience when the world swaps nights in the epic finale on 12 November.

Anna says: “I can wait for this event! I’m really looking forward to welcoming Junior Jack & Kid Créme and Alex Gaudino, and seeing how they recreate the Italian nightlife experience down under. I’m also super excited to see the best of Australia’s nightlife come alive for the people of Italy to enjoy. We have had some awesome suggestions so far on what makes Australia’s nightlife truly unique, so we expect the event on 12 November to be a one-of-a-kind experience in both countries!”

Smirnoff has asked 135,000 of their Australian fans to share their ideas and suggestions on the most original aspects of nightlife in Australia. Nearly 10,000 ideas have been submitted thus far from all corners of the globe, including local cocktail recipes, new dance styles, types of music and city fashion trends. Australian fans have joined in the discussion with 70% of fans boldly proclaiming that Australia has the best nightlife over all other global destinations! Fans can continue to submit their suggestions for what best characterises nightlife in Australia, via the Smirnoff Australia Facebook page http://www.facebook.com/SmirnoffAustralia and also enter the competition to win tickets to Be There at the Smirnoff Nightlife Exchange Project event in a yet to be announced Australian location.

The evening would not be complete without a delicious Smirnoff cocktail – for a real taste of Italy, the Nonna Smith cocktail has been created especially by mixologist Max Grecco of world-renowned Sydney cocktail bar Eau de Vie to celebrate the Smirnoff Nightlife Exchange Project in Australia:

NONNA SMITH
Ingredients (1 standard drink)
30ml SMIRNOFF 21 VODKA
1 pressed Granny Smith apple
30ml pear puree
20ml lemon juice
10ml sugar syrup

Method
Add ingredients to a Boston Shaker filled with cubed ice
Shake and strain into a short glass
Garnish with apple slice

Last month Smirnoff announced Madonna’s invlovement in this year’s Smirnoff Nightlife Exchange Project. As well as submitting ideas on what makes Australian nightlife special, fans can enter the exclusive online dance competition. Smirnoff can now also reveal that Madonna will attend the New York celebration to help handpick the overall global winner of the dance competition alongside her choreographers Rich and Tone. Finalists will compete in front of Madonna for the winning spot. The winner may get the opportunity to join Madonnna on her next tour as one of her dancers. For entry information* and to win the chance to be there, visit http://www.facebook.com/smirnoffaustralia.

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