Advertising, Sydney

Something a little more Refined

At last, a little refined instruction is coming to the classes convict cesspool that is Sydney’s Eastern suburbs.

Hendricks Gin is bringing some of it quirky marketing experience to the general public. The brand is known for breaking step with the rest and happily expounding a nineteenth century weltanschauung for a twenty first century world, Sydneysiders will have a chance to experience both the brand ideal and some old worldy charm for the last three days at the end of this week.

Press release follows:


A new service offering etiquette tips to both singletons and couples looking to woo potential suitors and develop their relationships with a level of decorum that will make those Victorian-era principles proud. The Hendrick’s Refined Courtship Clinic is a public drop-in surgery, run by Dr Humphrey SixWivs and Mrs Isabella Forlornicate in Sydney’s vivacious Paddington.


Hendrick’s Clinicians will be offering 1-2-1 advice, free of charge, on all matters from polite body language to acceptable topics of conversation and procedures of courtship to reading signals from a lady’s fan movements. The clinic will also offer tips on a most unusual, yet wonderfully eccentric, way of the basics of chivalry for gentleman and advice on general appearance for ladies.



In a day when public displays of affection from one to another – wolf-whistles, forthright chat-up lines and robust embracing – are often perceived as vulgar or inappropriate, the Hendrick’s Refined Courtship Clinic will educate that the route to success is through good manners and etiquette when courting. It was author Og Mandino that once said: “I seek constantly to improve my manners and graces, for they are the sugar to which all are attracted.”



387 Oxford Street, Paddington, Sydney 2021.


Hendrick’s Refined Courtship Clinic. The surgery is a beacon of promise amongst the frightfully explicit protrusions of the area, in Sydney’s buzzing Paddington.



Public opening on the following dates –


Thursday, 23rd of June (2pm-8pm); Friday, 24th June (2pm-8pm); Saturday 23rd of June (12pm-8pm)




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