Gruppo Campari have taken over the marketing of the Wild Turkey brand as part of their establishing an office in Australia. As far as I’ve seen this is the first big push of marketing activity, leveraging the American Honey Calendar.
A down home version of the Pirelli Calendar, Wild Turkey bring together12 ambassadors of the brand for a not too risque but headed in that direction photo shoot that is then sold and distributed. This year two Australians, Zoe Balbi and Megan Brunskill, will be amongst that hallowed company. There will also be a launch event for the calendar later in the year.
Hopefully this is not a trend that will see Angus Winchester, John Gakuru and Jacob Briars, oiled and in posing pouches, extolling their own tasty beverages. God willing, at least.