42 Below have taken Augmented reality to point of sale in the New Zealand market. Their Fatboy kiosk allows potential imbibers of the world’s most awarded vodka to interact, learn about the product and how to use it.
Yes. This is an unashamed gimmick but remember, they’re selling vodka, a spirit that is 99% style and 1%substance. What I love about it is they’ve found a way to take a new piece of technology and move it close to the point where people make a purchase decision. I am sure that it will suck people in like a honeytrap does bees.