The guys over at Luxist have just covered this story.
Laphroaig Scotch Whisky have launched a new idea as part of the website they have just taken live. By registering the purchase number of your bottle of Laphroaig online, you are granted lifetime ownership of one square foot of land on the island of Islay.
Go to http://www.laphroaig.com/plot to check it out.
Landowners are encouraged to make a visit to the distillery to collect the ‘rent’ on their property, a wee dram of the good stuff.
Smart idea that works well with a brand loved by its drinkers.