Spirit

A connection with the old country

laphroaigqcThe guys over at Luxist have just covered this story.

Laphroaig Scotch Whisky have launched a new idea as part of the website they have just taken live. By registering the purchase number of your bottle of Laphroaig online, you are granted lifetime ownership of one square foot of land on the island of Islay.

Go to http://www.laphroaig.com/plot to check it out.

Landowners are encouraged to make a visit to the distillery to collect the ‘rent’ on their property, a wee dram of the good stuff.

Smart idea that works well with a brand loved by its drinkers.

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4 thoughts on “A connection with the old country

  1. Ahem, that’s not exactly a new idea. The Friends of Laphroaig as such have been around for more than 10 years (originally paper based), the corresponding website with online registration has been around for several years now as well.

  2. No, the land lease has been around from the start, that was the basis of the whole idea. Only the online bit is comparably new for may be 5 years now.

    What’s new is that John (the distillery manager) has recently joined Twitter and can be under @laphroaigwhisky

  3. Pingback: Touché, Canadian Club campaign from the late 1960’s « Everyday Drinking

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