Against this heady backdrop, Diageo Reserve has come out with a massive piece of news.
The winner of World Class in 2013 will win
one hundred million dollars towards building a volcano lair, complete with a tank full of sharks with lasers on their heads. one hundred thousand dollars towards opening a venue and expert mentorship to make it a reality.
That’s for the Australian winner.
The Australian winner of World Class next year will win $100,000 towards opening a venue of their own.
The motto of World Class a couple of years back was “Raising the Bar.”
Increasingly more and more brands are offering trips, experiences and contests around the world. A few have even offered this sort of cash at a global level but $100,000 for an Australian winner? The bar has been truly raised.
I hope I still get to be a judge…
WORLD CLASS TO REACH NEW HEIGHTS IN 2013
Winner of World Class 2013 will receive $100,000 to open dream venue
Sydney, 07 August 2012. World Class, the search for the world’s best bartender, will reach new heights in 2013 with the announcement of a groundbreaking prize: a $100,000 cash grant for the winner towards opening their very own venue along with expert mentorship from leading industry figures. Organised by Diageo Reserve, World Class is widely recognised as the globe’s premier bartending competition that aims to unearth the industry’s best bartending talent, showcase the latest developments in mixology and celebrate fine drinking experiences on a national and international scale.
World Class 2013 is set to be a game changer. Not only will the winner receive what is regarded as the industry’s biggest bartending prize to date, they’ll also have the opportunity to represent Australia in the World Class global finals to compete for their chance to become a household name in bartending.
Matt Bruhn, Marketing Director for Diageo Australia, commented on the growing influence of the World Class programme:
“World Class is not only about showcasing the world’s best bartenders and highlighting their craft. It’s about inspiring people to experiment with spirits and create fine drinking experiences at home.”
“The small bar scene continues to see strong growth and I feel that’s a great thing. We think that by helping next year’s winner realise their dream of opening their own bar we’re well on our way to achieving our vision of changing lives and promoting a better drinking culture in Australia and beyond.”
The Australian bartending fraternity received huge plaudits a few weeks ago, with Tim Philips becoming the first Australian and fourth bartender in World Class history to take out the global title in Rio de Janeiro. Tim ultimately beat 15,000 applicants and 50 of the world’s best bartenders in a four-day event in Brazil that saw him claim the title of ‘World’s best bartender’.
Tim Philips, speaking about his recent accolade, added:
“It was amazing to win the global title in Rio a couple of weeks ago, it goes to show that bartending in Australia is in a great place right now and we’re only going from strength to strength. I can’t wait to get involved in World Class next year as a mentor and judge – World Class does change lives, I can personally attest to that.”
From mid-August 2012, bartenders will have the opportunity to enter the 2013 World Class competition which will be split into two halves, Round One and Round Two. Featuring brands from Diageo’s luxury Reserve portfolio, bartenders will vie for a place in the national final to be held in Sydney in June next year and compete for the ultimate $100,000 prize.
To find out more about World Class 2013 and to join the conversation visit: Facebook.com/WorldClassAustralia.
Every drop is an art. Please drink responsibly.
For more information and interview opportunities, please contact:
Reserve Communications Manager
(02) 9126 7252, 0432 749 151